If you are interested in purchasing radio advertising in the local or regional Grand Rapids, MI market area, we can help. Our local Grand Rapids, MI phone number is (616) 217-2013, and our local Grand Rapids satellite office address is located about a 100 miles east of Grand Rapids at 400 Renaissance Center, Detroit, Michigan, 48243. We can make the short drive to visit you in Grand Rapids, or you can set an appointment to come see us.
Retail radio advertising spot prices in the Grand Rapids market range from $2.50-$10 for graveyard timeframes and from $5-$100 for daytime and evening timeframes. You can also see the required minimum budget ranges for the Grand Rapids area here: http://www.wholesaleairtimeauction.com/how-much-radioadvertisingcommercialsads-costs-pricing
Before some of you jump for joy and start saying “$5.00 fits my budget,” you need to understand a critical point: media buying for TV/radio advertising is not a casino game. You can’t buy 20 spots, 50 spots, or 200 spots on one station for one month, and expect to instantly return 1.3-2X your money. To learn more about the proper way to market and not market your business check out the following links:
Don’t be a Casino Entrepreneur – https://www.youtube.com/watch?v=t7OC750U-pE
Dumb Things Attorneys and other Small Businesses say about ROI for TV and Radio Media Buying – http://www.wholesaleairtimeauction.com/blog/lets-finally-be-blunt-with-unrealistic-clients-tv-radio-advertising-cannot-work/
You can read more about how we help Grand Rapids, Michigan area customers build spider webs here:
http://www.wholesaleairtimeauction.com/home-wholesaletvadvertisingads
If you are considering purchasing directly from a Grand Rapids area radio station or a Grand Rapids area radio advertising agency, you should first check out our comparison checklist below. It shows very clear differences between all our service offerings. Below the checklist, you can also see a list of all Arbitron/Nielsen-rated radio stations in the Grand Rapids, Michigan market.
| Wholesale Airtime Auction | VS. | Grand Rapids Radio Advertising Agency | VS. | Local Grand Rapids Radio Station | VS. | Grand Rapids Area Internet Marketing Agency | |
|---|---|---|---|---|---|---|---|
| Do they provide free radio commercial production? | Yes | No | Yes | Not Applicable | |||
| Can they give you a list of all 30+ radio stations in the Grand Rapids market, complete with atings? | Yes | Yes | Probably not (they only like to show stations owned by their ownership group) | Not Applicable | |||
| Can they help you properly “splash” and penetrate the Grand Rapids market effectively by making sure you touch multiple marketing channels at the same time, including VidRoll, remarketing, multiple radio stations, multiple TV stations, and online banner ads? | Yes | Maybe (if they have an Internet marketing department) | No | No | |||
| Do they have a weekly auction that allows you to bid on the timeframes you want across all 7 Grand Rapids TV stations, 30 Grand Rapids radio stations, 12 local Grand Rapids online news sites, VidRoll, and 100,000 animated banner ad display sites? | Yes | No | No | No | |||
| Do they have a regional office in your state where you can meet face-to-face with your account representative? | Yes | Yes | Yes | Yes | |||
| Do they have preestablished relationships with media contacts and all 10,000 radio stations in the US, If your business is intending to grow nationally or internationally? | Yes | Maybe | Not Applicable | Not Applicable | |||
| Do they provide other free tools to help your small business, such as free online backup for your company’s computers, free online virus scan and maintenance, etc.? | Yes | Not Applicable | Not Applicable | No |
Listed below are all of the Nielsen- and Arbitron-rated radio stations in the Grand Rapids, Michigan market:
| Name of the Radio DMA-Market | Station Name | Type of Channel |
|---|---|---|
| Grand Rapids MI | WLHT FM | AC (NR) |
| Grand Rapids MI | WSRW FM | AC (SOFT) |
| Grand Rapids MI | WGRD FM | AOR |
| Grand Rapids MI | WBFX FM | AOR (CR) |
| Grand Rapids MI | WLAV FM | AOR (CR) |
| Grand Rapids MI | WTRV FM | B/EZ |
| Grand Rapids MI | WFUR FM | B/EZ (REL) |
| Grand Rapids MI | WYGR AM | B/U |
| Grand Rapids MI | WHTS FM | CHR |
| Grand Rapids MI | WSNX FM | CHR (DANCE) |
| Grand Rapids MI | WFGR FM | CHR (GOLD) |
| Grand Rapids MI | WNWZ AM | COMEDY |
| Grand Rapids MI | WBCT FM | CTRY |
| Grand Rapids MI | WTNR FM | CTRY (HOT) |
| Grand Rapids MI | WJRW AM | N/T |
| Grand Rapids MI | WHTC AM | N/T |
| Grand Rapids MI | WOOD AM/WOOD FM | N/T |
| Grand Rapids MI | WMAX FM | N/T (SPORTS) |
| Grand Rapids MI | WBBL AM | N/T (SPORTS) |
| Grand Rapids MI | WJQK FM | REL (CC) |