If you are interested in purchasing radio advertising in the local or regional Grand Rapids, MI market area, we can help. Our local Grand Rapids, MI phone number is (616) 217-2013, and our local Grand Rapids satellite office address is located about a 100 miles east of Grand Rapids at 400 Renaissance Center, Detroit, Michigan, 48243. We can make the short drive to visit you in Grand Rapids, or you can set an appointment to come see us.

Retail radio advertising spot prices in the Grand Rapids market range from $2.50-$10 for graveyard timeframes and from $5-$100 for daytime and evening timeframes. You can also see the required minimum budget ranges for the Grand Rapids area here: http://www.wholesaleairtimeauction.com/how-much-radioadvertisingcommercialsads-costs-pricing

Before some of you jump for joy and start saying “$5.00 fits my budget,” you need to understand a critical point: media buying for TV/radio advertising is not a casino game. You can’t buy 20 spots, 50 spots, or 200 spots on one station for one month, and expect to instantly return 1.3-2X your money. To learn more about the proper way to market and not market your business check out the following links:
Don’t be a Casino Entrepreneur – https://www.youtube.com/watch?v=t7OC750U-pE
Dumb Things Attorneys and other Small Businesses say about ROI for TV and Radio Media Buying – http://www.wholesaleairtimeauction.com/blog/lets-finally-be-blunt-with-unrealistic-clients-tv-radio-advertising-cannot-work/

You can read more about how we help Grand Rapids, Michigan area customers build spider webs here:
http://www.wholesaleairtimeauction.com/home-wholesaletvadvertisingads

If you are considering purchasing directly from a Grand Rapids area radio station or a Grand Rapids area radio advertising agency, you should first check out our comparison checklist below. It shows very clear differences between all our service offerings. Below the checklist, you can also see a list of all Arbitron/Nielsen-rated radio stations in the Grand Rapids, Michigan market.

Wholesale Airtime Auction VS. Grand Rapids Radio Advertising Agency VS. Local Grand Rapids Radio Station VS. Grand Rapids Area Internet Marketing Agency
Do they provide free radio commercial production? Yes   No   Yes   Not Applicable
               
Can they give you a list of all 30+ radio stations in the Grand Rapids market, complete with atings? Yes   Yes   Probably not (they only like to show stations owned by their ownership group)   Not Applicable
               
Can they help you properly “splash” and penetrate the Grand Rapids market effectively by making sure you touch multiple marketing channels at the same time, including VidRoll, remarketing, multiple radio stations, multiple TV stations, and online banner ads? Yes   Maybe (if they have an Internet marketing department)   No   No
               
Do they have a weekly auction that allows you to bid on the timeframes you want across all 7 Grand Rapids TV stations, 30 Grand Rapids radio stations, 12 local Grand Rapids online news sites, VidRoll, and 100,000 animated banner ad display sites? Yes   No   No   No
               
Do they have a regional office in your state where you can meet face-to-face with your account representative? Yes   Yes   Yes   Yes
               
Do they have preestablished relationships with media contacts and all 10,000 radio stations in the US, If your business is intending to grow nationally or internationally? Yes   Maybe   Not Applicable   Not Applicable
               
Do they provide other free tools to help your small business, such as free online backup for your company’s computers, free online virus scan and maintenance, etc.? Yes   Not Applicable   Not Applicable   No

Listed below are all of the Nielsen- and Arbitron-rated radio stations in the Grand Rapids, Michigan market:

Name of the Radio DMA-Market Station Name Type of Channel
Grand Rapids MIWLHT FMAC (NR)
Grand Rapids MIWSRW FMAC (SOFT)
Grand Rapids MIWGRD FMAOR
Grand Rapids MIWBFX FMAOR (CR)
Grand Rapids MIWLAV FMAOR (CR)
Grand Rapids MIWTRV FMB/EZ
Grand Rapids MIWFUR FMB/EZ (REL)
Grand Rapids MIWYGR AMB/U
Grand Rapids MIWHTS FMCHR
Grand Rapids MIWSNX FMCHR (DANCE)
Grand Rapids MIWFGR FMCHR (GOLD)
Grand Rapids MIWNWZ AMCOMEDY
Grand Rapids MIWBCT FMCTRY
Grand Rapids MIWTNR FMCTRY (HOT)
Grand Rapids MIWJRW AMN/T
Grand Rapids MIWHTC AMN/T
Grand Rapids MIWOOD AM/WOOD FMN/T
Grand Rapids MIWMAX FMN/T (SPORTS)
Grand Rapids MIWBBL AMN/T (SPORTS)
Grand Rapids MIWJQK FMREL (CC)