Monthly Archives: October 2014

Definition of CUME Impressions vs Average Impressions & How to Calculate for TV & Radio Advertising Ads

10/17/2014

One of the most clever sales maneuvers used by TV and radio stations is to provide people “CUME” impressions, CUME listenership, CUME viewership, or CUME exposures. The word “CUME” is short for cumulative. So if a TV or radio station sends you any of the catch-phrases above, they are basically giving you their total viewership..

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