Monthly Archives: February 2015

Let’s Finally be Blunt with Unrealistic Clients: TV & Radio Advertising Cannot “Work.”

02/05/2015

Every TV and radio agency, station, and media buyer has heard the following kinds of statement from prospective clients: “I don’t want to air on TV; it does not ‘work.’” “I don’t want to air on radio’ it does not ‘work.’” “We want to air a $2K one-month test, and if you make it ‘work,’..

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