Category Archives: Commercial Spot

TV and Radio Advertising: How Much Should a Spot Cost?

12/11/2015

When it comes to TV and radio advertising, the most commonly asked question is:¬†What is a fair price for a ‘spot’ ?  

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How Much Does a 30 Second TV & Radio Commercial Cost CPM vs 15 seconds vs 60 seconds

11/14/2014

Typical local/agency spot pricing for TV, is always based on a 30-second spot at the standard $10-12 CPM level. Typical radio advertising pricing is based on a 30-second spot about 75% of the time and a 60-second spot 25% of the time. The standard CPM level for radio is also in the $10-12 CPM range...

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