Category Archives: Commercial Spot | Wholesale Airtime Auction Blog

TV and Radio Advertising: How Much Should a Spot Cost?


When it comes to TV and radio advertising, the most commonly asked question is:¬†What is a fair price for a ‘spot’ ?  


How Much Does a 30 Second TV & Radio Commercial Cost CPM vs 15 seconds vs 60 seconds


Typical local/agency spot pricing for TV advertising has always been based on a 30-second spot at the standard $9-12 CPM level. Typical radio advertising pricing has always been based on a 60-second spot about 75% of the time and a 30-second spot 25% of the time. The standard CPM level for 60-seconds of radio airtime..