TV and Radio Advertising: How Much Should a Spot Cost?
12/11/2015When it comes to TV and radio advertising, the most commonly asked question is: What is a fair price for a ‘spot’ ?
When it comes to TV and radio advertising, the most commonly asked question is: What is a fair price for a ‘spot’ ?
Typical local/agency spot pricing for TV advertising has always been based on a 30-second spot at the standard $9-12 CPM level. Typical radio advertising pricing has always been based on a 60-second spot about 75% of the time and a 30-second spot 25% of the time. The standard CPM level for 60-seconds of radio airtime..