Category Archives: CPM | Wholesale Airtime Auction Blog

How Much Does a 30 Second TV & Radio Commercial Cost CPM vs 15 seconds vs 60 seconds


Typical local/agency spot pricing for TV advertising has always been based on a 30-second spot at the standard $9-12 CPM level. Typical radio advertising pricing has always been based on a 60-second spot about 75% of the time and a 30-second spot 25% of the time. The standard CPM level for 60-seconds of radio airtime..