Category Archives: Direct Response

Let’s Finally be Blunt with Unrealistic Clients: TV & Radio Advertising Cannot “Work.”

02/05/2015

Every TV and radio agency, station, and media buyer has heard the following kinds of statement from prospective clients: “I don’t want to air on TV; it does not ‘work.’” “I don’t want to air on radio’ it does not ‘work.’” “We want to air a $2K one-month test, and if you make it ‘work,’..

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What Direct Response Advertising Can Do for Your Small Business

01/09/2015

For small business owners, the difference between success and failure comes down to getting the absolute most out of limited funds. This applies to all aspects of running a business, including advertising. It’s easy to imagine you’re ready to go toe-to-toe with established brands armed with nothing but enthusiasm, a good product, and maybe a..

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It’s Dead-How to Stop Chasing 1to1 Direct Response TV & Radio Statistics Ratios & Performance

10/31/2014

This post was originally written in 2007 (and based on 10 years of prior research). Unfortunately, social media and the internet have completely changed the game in the last 9+ years. And direct response TV and direct response radio advertising is dead for 99% of small businesses. Feel free to read the original post, but, unless..

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Direct Response Radio Advertising Auction – Changes Free Radio Commercial Production Program – Tampa, FL; San Antonio, TX; Orlando, FL; Jacksonville, FL; West Palm Beach-Boca Raton, FL; Miami-Ft. Lauderdale, FL; Ft. Myers-Naples, FL – Press Release

02/24/2012

Direct Response Radio Advertising Auction – Changes Free Radio Commercial Production Program – Press Release We created a new press release to announce changes to the direct response radio advertising division of our company. You may read the official press release here: http://www.i-newswire.com/direct-response-radio-advertising/157629 The press release was initially distributed in the following radio markets: Tampa,..

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