Let’s Finally be Blunt with Unrealistic Clients: TV & Radio Advertising Cannot “Work.”
Every TV and radio agency, station, and media buyer has heard the following kinds of statement from prospective clients: “I don’t want to air on TV; it does not ‘work.’” “I don’t want to air on radio’ it does not ‘work.’” “We want to air a $2K one-month test, and if you make it ‘work,’..
What Direct Response Advertising Can Do for Your Small Business
For small business owners, the difference between success and failure comes down to getting the absolute most out of limited funds. This applies to all aspects of running a business, including advertising. It’s easy to imagine you’re ready to go toe-to-toe with established brands armed with nothing but enthusiasm, a good product, and maybe a..
It’s Dead-How to Stop Chasing 1to1 Direct Response TV & Radio Statistics Ratios & Performance
This post was originally written in 2007 (and based on 10 years of prior research). Unfortunately, social media and the internet have completely changed the game in the last 9+ years. And direct response TV and direct response radio advertising is dead for 99% of small businesses. Feel free to read the original post, but, unless..
Direct Response Radio Advertising Auction – Changes Free Radio Commercial Production Program – Tampa, FL; San Antonio, TX; Orlando, FL; Jacksonville, FL; West Palm Beach-Boca Raton, FL; Miami-Ft. Lauderdale, FL; Ft. Myers-Naples, FL – Press Release
Direct Response Radio Advertising Auction – Changes Free Radio Commercial Production Program – Press Release We created a new press release to announce changes to the direct response radio advertising division of our company. You may read the official press release here: http://www.i-newswire.com/direct-response-radio-advertising/157629 The press release was initially distributed in the following radio markets: Tampa,..