Category Archives: Albany-Schenectady-Troy NY – TV & Radio Advertising in

What’s the Proper Monthly Budget Range, Cost, Pricing, and Rates for TV Advertising Commercials, Television Ads, TV Spots, and Television Airtime in the Top 275 US TV Markets?

09/21/2014

Our auction helps small businesses save 50-95% off of local market pricing for TV commercials. If you want TV airtime in New York City at Montana prices, you’re out of luck. Think of it in terms of real estate: a budget that would get you a 1,400-sq. ft. house in Casper, WY would barely get..

More

What is the Proper Monthly Budget Range, Rates, Cost, and Pricing for Radio Advertising Commercials, Radio Ads, Radio Spots, and Radio Airtime in the Top 275 US Radio Markets?

09/09/2014

When it comes to pricing for radio commercials, our auction will save small businesses 95-50% off the average local CPM pricing for buying radio advertising in that specific city/market. If you want to buy a 1500-sq. ft. “house” in downtown San Francisco and you only have the budget for a $9K trailer home in the desert outside Yuma,..

More

Beware of Remnant Advertising Agency Brokers without 3rd Party Data

01/24/2012

Beware of Remnant Advertising Agency Brokers without 3rd Party Data One of the hottest new buzzwords in TV advertising and radio advertising is “remnant.” The word itself is not new. I personally remember hearing it referenced in our world for the first time in 2000. In 2003/2004, it started to become a little more common,..

More

What makes a Good Successful TV & Radio Commercial & How to Write Scripts for Them

01/03/2012

Credibility & Straight Talk = Successful Commercials Contrary to public perception, the content of radio commercials or TV commercials (“creative”, as it’s called in the industry) is just as important as the airtime itself. For small businesses that use direct response radio commercials or TV commercials to generate telephone leads or web leads (and do..

More

Define What is Synergy in Marketing Relating to TV & Radio Ad Campaigns

11/14/2011

The definition of synergy is: The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual. (www.answers.com) Why is synergy important to advertising, especially direct response radio advertising or TV advertising campaigns? Synergy increases credibility Brick and mortar stores have instant credibility with consumers...

More

Why Frequency is Required in Radio & TV Advertising & How Much Needed to have Successful Campaigns

11/09/2011

Why Frequency is Required in Radio & TV Advertising & How Much Needed to have Successful Campaigns Finding the right frequency is one of the most critical elements to a successful advertising campaign, especially for direct response products and test campaigns. The reason you run a test in a market is to determine if you..

More

How you Define what’s a Quality Sales Lead from TV & Radio Advertising

11/08/2011

How you Define what’s a Quality Sales Lead from TV & Radio Advertising How do you determine if a lead/call is “quality” or not? I’ve heard many definitions of the word quality. Most of them are wishful thinking. We find many that many business owners running direct response campaigns, or lawyers running legal marketing campaigns..

More

How Long should I Test New TV & Radio Ad Campaigns Before Changing the Commercial

11/02/2011

We hear this pitch from startup companies all the time: “We’re just about to launch The Next Big Thing here. What we want is a one-week test campaign which uses direct response radio advertising. Our budget is $1,000, and we want it to air in the San Francisco (or other large metro market) area. We’re..

More

How does Nielsen & Arbitron Measure Ratings to keep TV & Radio Stations Honest

11/01/2011

How does Nielsen & Arbitron Measure Ratings to keep TV & Radio Stations Honest   There is an old southern saying that goes: How do you know who your Daddy is? Because your Momma told you so. When you are looking to launch a traditional radio or television advertising campaign, or a direct response TV..

More

What is Fair Average Cost & Pricing for TV & Radio Advertising Commercials

10/12/2011

Radio Advertising Costs – What is a fair price for a “spot”? The most frequently asked question we get about TV and radio advertising is “what is a fair price for a radio ‘spot’?” Simple question; complicated answer. Just for starters: • A ‘fair price’ in Great Falls, Montana might be as little as $2.00...

More