How does Nielsen & Arbitron Measure Ratings to keep TV & Radio Stations Honest
11/01/2011
How does Nielsen & Arbitron Measure Ratings to keep TV & Radio Stations Honest There is an old southern saying that goes: How do you know who your Daddy is? Because your Momma told you so. When you are looking to launch a traditional radio or television advertising campaign, or a direct response TV..
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What’s a Fair Cost & Price for Radio & TV Advertising Spots & Commercial
10/12/2011
The most frequently asked question we get about TV and radio advertising is “what is a fair price for a radio advertising spot to work?” Simple question; complicated answer. Just for starters: • A ‘fair price’ in Great Falls, Montana might be as little as $2.00. • In Houston, Texas, a ‘fair price’ might be..
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