Establishments wanting to obtain radio commercials in Phoenix AZ can buy ad spots from local radio station such as KFYI FM, KESZ FM and KOOL FM. Four Peaks and Fulton Homes are advertising in local radio stations in Phoenix Arizona, you should too! There are other radio stations you can choose from in your area,..
Business owners who want to purchase TV commercials in Phoenix (Prescott) AZ can get ad spots from local stations like KNXV, KTAZ TV or KASW. Knowing how to do it right can make TV commercial production and TV advertising very inexpensive and easy. Charleston’s Restaurant and Spencer’s TV & Appliance are running their ads on TV, you..
Our auction helps small businesses save 50-95% off of local market pricing for TV commercials. If you want TV airtime in New York City at Montana prices, you’re out of luck. Think of it in terms of real estate: a budget that would get you a 1,400-sq. ft. house in Casper, WY would barely get..
When it comes to pricing for radio commercials, our auction will save small businesses 95-50% off the average local CPM pricing for buying radio advertising in that specific city/market. If you want to buy a 1500-sq. ft. “house” in downtown San Francisco and you only have the budget for a $9K trailer home in the desert outside Yuma,..
Beware of Remnant Advertising Agency Brokers without 3rd Party Data One of the hottest new buzzwords in TV advertising and radio advertising is “remnant.” The word itself is not new. I personally remember hearing it referenced in our world for the first time in 2000. In 2003/2004, it started to become a little more common,..
Credibility & Straight Talk = Successful Commercials Contrary to public perception, the content of radio commercials or TV commercials (“creative”, as it’s called in the industry) is just as important as the airtime itself. For small businesses that use direct response radio commercials or TV commercials to generate telephone leads or web leads (and do..
The definition of synergy is: The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual. (www.answers.com) Why is synergy important to advertising, especially direct response radio advertising or TV advertising campaigns? Synergy increases credibility Brick and mortar stores have instant credibility with consumers...
Why Frequency is Required in Radio & TV Advertising & How Much Needed to have Successful Campaigns Finding the right frequency is one of the most critical elements to a successful advertising campaign, especially for direct response products and test campaigns. The reason you run a test in a market is to determine if you..
How you Define what’s a Quality Sales Lead from TV & Radio Advertising How do you determine if a lead/call is “quality” or not? I’ve heard many definitions of the word quality. Most of them are wishful thinking. We find many that many business owners running direct response campaigns, or lawyers running legal marketing campaigns..
We hear this pitch from startup companies all the time: “We’re just about to launch The Next Big Thing here. What we want is a one-week test campaign which uses direct response radio advertising. Our budget is $1,000, and we want it to air in the San Francisco (or other large metro market) area. We’re..
