What’s the Proper Monthly Budget Range, Cost, Pricing, and Rates for TV Advertising Commercials, Television Ads, TV Spots, and Television Airtime in the Top 275 US TV Markets?
Our auction helps small businesses save 50-95% off of local market pricing for TV commercials. If you want TV airtime in New York City at Montana prices, you’re out of luck. Think of it in terms of real estate: a budget that would get you a 1,400-sq. ft. house in Casper, WY would barely get..
What is the Proper Monthly Budget Range, Rates, Cost, and Pricing for Radio Advertising Commercials, Radio Ads, Radio Spots, and Radio Airtime in the Top 275 US Radio Markets?
When it comes to pricing for radio commercials, our auction will save small businesses 95-50% off the average local CPM pricing for buying radio advertising in that specific city/market. If you want to buy a 1500-sq. ft. “house” in downtown San Francisco and you only have the budget for a $9K trailer home in the desert outside Yuma,..
Beware of Remnant Advertising Agency Brokers without 3rd Party Data
Beware of Remnant Advertising Agency Brokers without 3rd Party Data One of the hottest new buzzwords in TV advertising and radio advertising is “remnant.” The word itself is not new. I personally remember hearing it referenced in our world for the first time in 2000. In 2003/2004, it started to become a little more common,..
What makes a Good Successful TV & Radio Commercial & How to Write Scripts for Them
Credibility & Straight Talk = Successful Commercials Contrary to public perception, the content of radio commercials or TV commercials (“creative”, as it’s called in the industry) is just as important as the airtime itself. For small businesses that use direct response radio commercials or TV commercials to generate telephone leads or web leads (and do..
Define What is Synergy in Marketing Relating to TV & Radio Ad Campaigns
The definition of synergy is: The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual. (www.answers.com) Why is synergy important to advertising, especially direct response radio advertising or TV advertising campaigns? Synergy increases credibility Brick and mortar stores have instant credibility with consumers...
Why Frequency is Required in Radio & TV Advertising & How Much Needed to have Successful Campaigns
Why Frequency is Required in Radio & TV Advertising & How Much Needed to have Successful Campaigns Finding the right frequency is one of the most critical elements to a successful advertising campaign, especially for direct response products and test campaigns. The reason you run a test in a market is to determine if you..
How you Define what’s a Quality Sales Lead from TV & Radio Advertising
How you Define what’s a Quality Sales Lead from TV & Radio Advertising How do you determine if a lead/call is “quality” or not? I’ve heard many definitions of the word quality. Most of them are wishful thinking. We find many that many business owners running direct response campaigns, or lawyers running legal marketing campaigns..
How Long should I Test New TV & Radio Ad Campaigns Before Changing the Commercial
We hear this pitch from startup companies all the time: “We’re just about to launch The Next Big Thing here. What we want is a one-week test campaign which uses direct response radio advertising. Our budget is $1,000, and we want it to air in the San Francisco (or other large metro market) area. We’re..
How does Nielsen & Arbitron Measure Ratings to keep TV & Radio Stations Honest
How does Nielsen & Arbitron Measure Ratings to keep TV & Radio Stations Honest There is an old southern saying that goes: How do you know who your Daddy is? Because your Momma told you so. When you are looking to launch a traditional radio or television advertising campaign, or a direct response TV..