“Advertising on TV doesn’t work; it’s just a waste of time and money!” “We have a $1K budget for a two-week test; make it work and we’ll put in more!” Every TV station, ad agency, and media company hears these kinds of statements from prospective clients. Most just nod their heads and say “we’ll try..
Every TV and radio agency, station, and media buyer has heard the following kinds of statement from prospective clients: “I don’t want to air on TV; it does not ‘work.’” “I don’t want to air on radio’ it does not ‘work.’” “We want to air a $2K one-month test, and if you make it ‘work,’..
Marketing has historically been an inexact science: as long as your proverbial shingle didn’t drive away customers instead of bringing them in, you could expect that people interested in products or services of the type you offered would soon learn about your business and come to your door, cash in hand. But we now live..
