Category Archives: Radio Spots | Wholesale Airtime Auction Blog

What are Rate Cards in TV & Radio Advertising & How to Read Them


In the advertising world stations/networks price their spots using rate cards. “Rate card” was a term created by the agencies and stations back in the 70s. It was supposed to list all of the rates for one station on an easy to read card. Simple enough, in theory. In the USA there are approximately: 6,000..