Category Archives: Radio Spots

What are Rate Cards in TV & Radio Advertising & How to Read Them

11/07/2014

In the advertising world stations/networks price their spots using rate cards. “Rate card” was a term created by the agencies and stations back in the 70’s. It was supposed to list all of the rates for one station on an easy to read card. Simple enough, in theory. In the U.S there are approximately: 10,000..

More