Category Archives: TV Ad Rates

What are Rate Cards in TV & Radio Advertising & How to Read Them

11/07/2014

In the advertising world stations/networks price their spots using rate cards. “Rate card” was a term created by the agencies and stations back in the 70’s. It was supposed to list all of the rates for one station on an easy to read card. Simple enough, in theory. In the U.S there are approximately: 10,000..

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Television Ad Rates

04/24/2014

If you’re wondering what it costs to get your own television advertisement on the air, a quick glance at recent television ad rates will tell you the answer is probably “more than you can afford.” Producing a commercial will set you back only a few thousand dollars at most, but airing it is a different..

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