Category Archives: TV Ad Rates | Wholesale Airtime Auction Blog

What are Rate Cards in TV & Radio Advertising & How to Read Them


In the advertising world stations/networks price their spots using rate cards. “Rate card” was a term created by the agencies and stations back in the 70s. It was supposed to list all of the rates for one station on an easy to read card. Simple enough, in theory. In the USA there are approximately: 6,000..


Television Ad Rates


If you’re wondering what it costs to get your own television advertisement on the air, a quick glance at recent television ad rates will tell you the answer is probably “more than you can afford.” Producing a commercial will set you back only a few thousand dollars at most, but airing it is a different..