Even in our modern electronic age, there’s nothing that helps businesses build credibility with consumers like advertising through TV and radio. With all the scams making the rounds on the Internet and the plethora of “here today, gone tomorrow” websites designed to cheat unwary shoppers out of their money, today’s consumers are savvier than ever,..
Infographic: Proper Monthly Budget Range for TV Advertising in the Top 10 Local TV Markets This free information aims to help small business owners find out what they should expect to pay for TV advertising campaigns in the top 10 local TV markets. If you’re interested, we also have a post about the monthly budget..
When it comes to TV and radio advertising, the most commonly asked question is: What is a fair price for a ‘spot’ ?
Choosing the right advertising agency to work with is one of the most critical aspects of any successful advertising campaign. Picking an agency that’s a poor fit for your business and goals is a surefire recipe for a wasted advertising budget. Here are four qualities to look for: Track record: You need to find an..
“Advertising on TV doesn’t work; it’s just a waste of time and money!” “We have a $1K budget for a two-week test; make it work and we’ll put in more!” Every TV station, ad agency, and media company hears these kinds of statements from prospective clients. Most just nod their heads and say “we’ll try..
Many of our potential clients say some crazy things about advertising. It’s up to us to educate them. “When I advertise with my 1-800 number, I never think about how many potential customers are going to my website first before they call.” Most advertisers think their results for TV/radio advertising have gone down in recent..
Every TV and radio agency, station, and media buyer has heard the following kinds of statement from prospective clients: “I don’t want to air on TV; it does not ‘work.’” “I don’t want to air on radio’ it does not ‘work.’” “We want to air a $2K one-month test, and if you make it ‘work,’..
One of the most clever sales maneuvers used by TV and radio stations is to provide people “CUME” impressions, CUME listenership, CUME viewership, or CUME exposures. The word “CUME” is short for cumulative. So if a TV or radio station sends you any of the catch-phrases above, they are basically giving you their total viewership..
Some people wonder why businesses and companies, both big and small, are desperately buying advertising on television. Advertising in television is becoming a major trend in business because of the results it provides. Even though it requires a huge investment, if done right, television advertising guarantees even bigger returns. However, one problem that most businesses..
Even though extortionately high television advertising rates put it beyond the reach of most small businesses, the power of advertising on TV is undeniable. What is the power of television advertising? When you advertise on television, everyone sees who you are, what you offer, and what you believe in. The advertising on television lets you..
