Category Archives: TV Advertising

How Online Remarketing Can Bring TV & Radio Advertising into the Digital Age

01/15/2016

Even in our modern electronic age, there’s nothing that helps businesses build credibility with consumers like advertising through TV and radio. With all the scams making the rounds on the Internet and the plethora of “here today, gone tomorrow” websites designed to cheat unwary shoppers out of their money, today’s consumers are savvier than ever,..

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Top 10 Local TV Markets: Proper Monthly Budget Range for TV Advertising

01/08/2016

Infographic: Proper Monthly Budget Range for TV Advertising in the Top 10 Local TV Markets This free information aims to help small business owners find out what they should expect to pay for TV advertising campaigns in the top 10 local TV markets. If you’re interested, we also have a post about the monthly budget..

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TV and Radio Advertising: How Much Should a Spot Cost?

12/11/2015

When it comes to TV and radio advertising, the most commonly asked question is: What is a fair price for a ‘spot’ ?  

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Advertising Agencies: 4 Qualities to Look For

11/20/2015

Choosing the right advertising agency to work with is one of the most critical aspects of any successful advertising campaign. Picking an agency that’s a poor fit for your business and goals is a surefire recipe for a wasted advertising budget. Here are four qualities to look for: Track record: You need to find an..

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Making your TV Advertising Work

07/17/2015

“Advertising on TV doesn’t work; it’s just a waste of time and money!” “We have a $1K budget for a two-week test; make it work and we’ll put in more!” Every TV station, ad agency, and media company hears these kinds of statements from prospective clients. Most just nod their heads and say “we’ll try..

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Insane Statements about Advertising from Home Remodeling Companies

06/26/2015

Many of our potential clients say some crazy things about advertising. It’s up to us to educate them. “When I advertise with my 1-800 number, I never think about how many potential customers are going to my website first before they call.” Most advertisers think their results for TV/radio advertising have gone down in recent..

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Let’s Finally be Blunt with Unrealistic Clients: TV & Radio Advertising Cannot “Work.”

02/05/2015

Every TV and radio agency, station, and media buyer has heard the following kinds of statement from prospective clients: “I don’t want to air on TV; it does not ‘work.’” “I don’t want to air on radio’ it does not ‘work.’” “We want to air a $2K one-month test, and if you make it ‘work,’..

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Definition of CUME Impressions vs Average Impressions & How to Calculate for TV & Radio Advertising Ads

10/17/2014

One of the most clever sales maneuvers used by TV and radio stations is to provide people “CUME” impressions, CUME listenership, CUME viewership, or CUME exposures. The word “CUME” is short for cumulative. So if a TV or radio station sends you any of the catch-phrases above, they are basically giving you their total viewership..

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Advertising in Television

04/29/2014

Some people wonder why businesses and companies, both big and small, are desperately buying advertising on television. Advertising in television is becoming a major trend in business because of the results it provides. Even though it requires a huge investment, if done right, television advertising guarantees even bigger returns. However, one problem that most businesses..

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Power of Television Advertising

04/25/2014

Even though extortionately high television advertising rates put it beyond the reach of most small businesses, the power of advertising on TV is undeniable. What is the power of television advertising? When you advertise on television, everyone sees who you are, what you offer, and what you believe in. The advertising on television lets you..

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Google TV Advertising Clients are Coming in Droves!

10/05/2012

Google TV Advertising clients looking for a new home have been choosing Wholesale Airtime Auction as their new destination. And we would like to say: they are making a great choice! Wholesale Airtime Auction was in business 8 years before any type of Google media buying became available. Since that time we watched Google radio..

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