Let’s Finally be Blunt with Unrealistic Clients: TV & Radio Advertising Cannot “Work.”
Every TV and radio agency, station, and media buyer has heard the following kinds of statement from prospective clients: “I don’t want to air on TV; it does not ‘work.’” “I don’t want to air on radio’ it does not ‘work.’” “We want to air a $2K one-month test, and if you make it ‘work,’..
What Direct Response Advertising Can Do for Your Small Business
For small business owners, the difference between success and failure comes down to getting the absolute most out of limited funds. This applies to all aspects of running a business, including advertising. It’s easy to imagine you’re ready to go toe-to-toe with established brands armed with nothing but enthusiasm, a good product, and maybe a..
Tips on Buying Airtime for TV and Radio Advertising
So you’ve got a TV or radio commercial all set to air and let your target market know about the products or services you offer. There’s just one problem: you’re a small business, and you just don’t have the deep pockets that big companies have for buying airtime. And even if you do have the..
Advertise on Television
To advertise on TV involves putting a lot of resources into a single project. When you want to advertise on television, you need to have a good commercial, access to lots of airtime, and an enormous budget to invest in your marketing venture. All three of these are hard to come by. Even if you do..
Buying Advertising on Television
Most businesses who are buying advertising on television prefer Comcast television advertising because Comcast is one of the largest media corporations in the country. But even though getting an advertising spot on TV can help you boost your marketing status, advertising on TV is very costly. Wholesale Airtime Auction can provide you with all the airtime..