What are Average Impressions?09/04/2015
When we talk about “impressions,” we’re talking about the estimated number of people tuned in at a given time. TV and radio stations provide several different metrics for impressions: Cume impressions, household counts, and average impressions. As you’re about to discover, these three figures are not interchangeable: they each paint vastly different pictures of the..
How to Make Your Attorney Radio Advertising Work07/31/2015
Every radio station, advertising agency, and media buying company has heard remarks like these from prospective clients: “I have a friend who once tried radio advertising and it didn’t work!” “We have a $3,000 budget for our attorney radio advertising this month; if this works, we’ll have a bigger budget next month!” Most of them..
Making your TV Advertising Work07/17/2015
“Advertising on TV doesn’t work; it’s just a waste of time and money!” “We have a $1K budget for a two-week test; make it work and we’ll put in more!” Every TV station, ad agency, and media company hears these kinds of statements from prospective clients. Most just nod their heads and say “we’ll try..
Insane Statements about Advertising from Home Remodeling Companies06/26/2015
Many of our potential clients say some crazy things about advertising. It’s up to us to educate them. “When I advertise with my 1-800 number, I never think about how many potential customers are going to my website first before they call.” Most advertisers think their results for TV/radio advertising have gone down in recent..
Dumb Things Smart Personal Injury Attorneys Tell Us About TV Advertising06/12/2015
“Let’s try a one-month test campaign to get an idea of whether this campaign will be a success.” It’s fine to be concerned about throwing good money after bad, but one month is simply not enough time. It might be, if your practice is the only one in your area and your commercials are the..
Obtaining Agencies Radio Airtime in Las Vegas NV-Nevada05/06/2015
Entrepreneurs who would like to obtain radio ads in Las Vegas NV can purchase from radio stations like KMXB FM, WKSNE and KPLV FM. Several researches showed that radio advertising combined with TV advertising significantly increases brand recall. Valley Auto Mall and Twin Creeks Restaurant are using radio to advertise their brands; it’s time you..
Buying Agencies Ads for TV in Raleigh-Durham (Fayetteville) NC-North Carolina05/06/2015
Corporations looking to buy agencies TV ads in Raleigh-Durham (Fayetteville) NC can obtain advertising from TV stations such as WTVD, WRAL and WRAZ. TV Advertising works better than any other advertising medium. It generates the most number of sales and earnings. It also provides the best ROI. Wake Radiology and Home Comfort Furniture are placing..
Acquiring Agency Advertising on Radio in Sacramento CA-California05/01/2015
Organizations that are thinking of acquiring radio ads airtime in Sacramento CA can buy commercials from local radio stations such as KBZC, KUIC and KGBY. Radio ads can be enhanced by adding music, sound effects and multiple voices but sometimes it only takes a distinctive voice and a direct message to make your radio commercial..
Bidding on Agency Television Spots in Charlotte NC-North Carolina05/01/2015
Business owners who want to obtain television advertising spots in Charlotte NC can bid on commercials from stations like WJYZ, WBTV and WMYT. A successful TV advertisement uses images, text and music to create a story that viewers can relate to. It leaves the viewers with positive feelings towards the brand that would later influence..
Purchasing Agencies Radio Advertising Airtime in San Antonio TX-Texas04/29/2015
Establishments that are interested in purchasing radio commercials in San Antonio TX can start buying from local radio stations like KTFM FM, KISS FM and KSMG FM. Aside from being mobile; most radio stations are now streaming their programming in the web and are reaching more local and even national listeners. Online audiences are just..