Welcome to Wholesale Airtime Auction!
Over the last 14-years, we have learned that some businesses have a false perception about our company. This perception seems to be that we are a little like a casino: you can just come in, sprinkle a few thousand dollars on some super-cheap radio advertising spots or TV advertising commercials, and you’ll have a good chance of hitting big money on one of the tables (stations). While we do operate the USA's oldest and largest broadcast media buying auction, this perception is 180 degrees from the truth: we work with brands and businesses that want to increase their awareness and "come out of the mountains." We are not a D/R company or cheap remnant advertising broker.
Marketing has changed a lot since we started in business in 2007, and changed much more since the early 1990's. The days of continually bouncing around from one type of advertising to another in a futile attempt to try and find the cheapest and easiest to identify singular lead cost is over for well run businesses. The “one click, one purchase” tracking model for PPC is dead for almost all industry segments, and airing radio and TV advertising commercials yelling “Call Now, Call Now” hasn’t worked for a while (even though some dinosaur small business owners still do it). 99.5% of consumers won’t immediately direct respond (D/R) to call a number listed in a TV or local radio ad, and the vast majority won’t submit a Contact Us form the first time they visit your website. The average consumer consumes media content across 3-6 different devices, so your brand must also be able to have a sticky and cohesive message which seamlessly crosses all of these devices.
We think a brand's marketing plan should be similar to a growing, sticky spider web. Your website by itself is simply a retail storefront: it is slippery and won't catch many customers by itself. Buying one type of local advertising is also not a full spider web, it is only a couple of strands of it. If you buy only one type of advertising for one month and try to use it to send people to your slippery website, all you're really doing is wasting your money. The theme and branding campaign should be cohesive, slowly expanding your awareness and spider web out across more devices to help you catch more quality visitors, long-term.
If you are looking for help to build or expand your brand in the marketplace, our media buying auction is a great tool. Please register for a demo account at our self-service platform, or go to our Contact Us page to get in touch with us: http://www.wholesaleairtimeauction.com/Contact-Us-wholesaleairtimeauction/.