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Welcome to Wholesale Airtime Auction!

At Wholesale Airtime Auction, we provide advertisers the ability to bid on over 20 different types of radio formats and shows across the entire United States. You can also choose your specific geographic targeting on a local, national, or regional (multiple geographical markets or states) level. Please see our list of metro markets here.

Using our media buying auction allows you to hone in on your target demographic, save money with bulk packages, and air on 3-5 stations for the same budget. Listed below is a grid showing our current list of radio formats and music types:

  Young (not teen)

  Young to Middle Age

  Middle Age

  Middle Age to Older

  Old

  All

  Hispanic

Adult contemporary

AC – Adult contemporary stations

AC – Hot

AC (SOFT)

Adult Hits

AH – Adult hits. "Jack" type formats

Americana

AMERICANA – A mix of folk, bluegrass and some classic country

Album Oriented Rock

AOR – Album-oriented rock or Active Rock

AOR (AA) – Adult alternative

AOR (AP) (Album Progressive)

AOR (CR) – Classic rock

AOR (NR) – New rock or Modern rock

NR – New Rock aka Modern Rock

Beautiful Easy Listening

AH – Adult hits. "Jack" type formats

Blues

BLUES

Bluegrass

AH – Adult hits. "Jack" type formats

Black Urban Hip-Hop

B/U – Hip-Hop or R&B

Contemporary Hit Radio

CHR – Contemporary Hit Radio

CHR (DANCE) – Rhythmic Hit Radio

CHR (GOLD) Classic Hits

CHR (SPAN) Spanish Hits

Country Music

CTRY – Country

CTRY (CLSC) – Classic Country

CTRY (CLSC) – Classic Country

News Talk – Sports

N/T (SPORTS) – Predominantly sports

N/T/SPORTS – News/Talk and Sports

Classical

CLAS – Classical

Ethnic

ETH – Ethnic (non-Spanish)

Gold

GOLD – Oldies

Gospel

GOSPEL – Often a subcategory of Religious

Jazz

JAZZ

Misc.

MISC – Rotates multiple formats every day

Middle of the Road

MOR – Middle of the road

Nostalgia

NOST – Adult Standards/Big Band/Nostalgia

News Talk (Predominantly Non-Sports)

N/T – News/Talk –

Nostalgia

NOST – Adult Standards/Big Band/Nostalgia

Pre-Teen

PRE-TEEN – Programming for children

R&B

R&B – Rhythm and Blues

Hispanic

REL (CC) – Contemporary Christian Music

REL (CC) – Contemporary Christian Music

REL (CC) – Contemporary Christian Music

REL (CC) – Contemporary Christian Music

REL (CC) – Contemporary Christian Music

REL (CC) – Contemporary Christian Music

REL (CC) – Contemporary Christian Music

Religious

REL – Religious

REL (CC) – Contemporary Christian Music

If you are unfamiliar with some of the radio station formats listed above and you would like to listen to some samples of those specific format
types, please click the corresponding link for that format.

If you are interested in seeing in seeing a list of the radio stations available for your specific city, please click the following link.

And if you would like to read more about our company office locations or our management structure, please visit our About Us page.