Top Remnant Advertising Agency11/18/2016
Ten years ago, most advertisers had little clue what remnant advertising was. People wanting to buy airtime on various TV stations and networks gradually came to understand the concept of buying unsold TV airtime inventory at throwaway prices. Today remnant advertising is an integral part of the airtime marketing process with many TV stations and..
Insane Statements About Advertising from Some Potential Clients02/12/2016
Many of our potential clients say some crazy things about advertising. It’s up to us to educate them.
What Some Personal Injury Attorneys Say About Advertising01/29/2016
What Some Personal Injury Attorneys Say About Advertising An Infographic about some of the crazy stuff potential clients say about advertising.
How Online Remarketing Can Bring TV & Radio Advertising into the Digital Age01/15/2016
Even in our modern electronic age, there’s nothing that helps businesses build credibility with consumers like advertising through TV and radio. With all the scams making the rounds on the Internet and the plethora of “here today, gone tomorrow” websites designed to cheat unwary shoppers out of their money, today’s consumers are savvier than ever,..
Top 10 Local TV Markets: Proper Monthly Budget Range for TV Advertising01/08/2016
Infographic: Proper Monthly Budget Range for TV Advertising in the Top 10 Local TV Markets This free information aims to help small business owners find out what they should expect to pay for TV advertising campaigns in the top 10 local TV markets. If you’re interested, we also have a post about the monthly budget..
TV and Radio Advertising: How Much Should a Spot Cost?12/11/2015
When it comes to TV and radio advertising, the most commonly asked question is: What is a fair price for a ‘spot’ ?
Advertising Agencies: 4 Qualities to Look For11/20/2015
Choosing the right advertising agency to work with is one of the most critical aspects of any successful advertising campaign. Picking an agency that’s a poor fit for your business and goals is a surefire recipe for a wasted advertising budget. Here are four qualities to look for: Track record: You need to find an..
Advertising Budget: How to Keep it in Line with Your Marketing Goals11/06/2015
Advertising is an important part of your sales and marketing efforts. Every dollar you spend on advertising can be thought of as an investment in growing your business. If you’re a small business owner, you need to keep your advertising budget aligned with your marketing goals. Here are four critical factors you need to look..
Wholesale Airtime Auction Announces New National Cable Ad Network – Dwarf Dish, Comcast, and Direct TV10/09/2015
Wholesale Airtime Auction announces the launching of its national cable advertising network. Know more about it here: National Cable Ad Network
What is the Most Effective Length for a TV/Radio Commercial?09/25/2015
Over the past decades, there have been countless debates over the best length for commercials. When television first reached the mainstream in the 1950s, TV commercial length was patterned after the 60-second radio commercials which were the standard during those times. The 1970s ushered in media inflation that left advertisers no choice but to shorten..